Opt-in/Opt-out: How to Add Shades of Gray
Update: See related CMO.com article The choice of opting in or out, as presented by many businesses to their customers, is a limiting one. Adding shades of gray to the options improves the likelihood that your customers will find one they like. Enlightened e-newsletters are already using this principle by allowing their readers to select from a list of different newsletters that target different aspects of the subject matter. Many of these...
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