Opt-in/Opt-out: How to Add Shades of Gray

Update: See related CMO.com article The choice of opting in or out, as presented by many businesses to their customers, is a limiting one. Adding shades of gray to the options improves the likelihood that your customers will find one they like. Enlightened e-newsletters are already using this principle by allowing their readers to select from a list of different newsletters that target different aspects of the subject matter. Many of these...

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Setting up the Django Base Template for Website Development

I’m trying to expand my technical repertoire by building a website using Python and Django. I’ve been through a couple of Django tutorials and have modeled my data, page design and website user workflow, so there’s not much left to do but get the stuff coded up. Actually, I started project-specific coding as I worked through the tutorials.  By the time I realized that I needed to use Django Base Template, I’d already...

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Distribution Scope, Security, and Useful Tools

While working on the Facebook Privacy Informer App, I had to tackle the issue of “Scope of Distribution” of your personal information. Actually, this should be more properly named as “Scope of (Intended) Distribution”. Facebook privacy controls allow you to set the distribution of various aspects of your Facebook profile. In general, the controls allow you to set distribution to: (The inappropriately named) “Only...

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